5PM on Friday afternoon we received a call from Mad Cow producer Jonas Blanchard asking if we could provide him with a budget for filming a tabletop campaign in New York. Kirchenbaum, Bond & Partners had just taken over the account and wanted a fresh approach to filming Wendys’ food. Director Tif Hunter would be their man but Jonas needed a budget Monday morning. Not wanting to disappoint a longstanding client we produced a budget over the weekend. The job awarded Tuesday and the four-day shoot went ahead smoothly the following week. Two months later we pulled it off again, this time in Los Angeles.