An interview from the 2016 International Broadcasting Convention in Amsterdam with Don Shafer of Schneider Optics. Schneider Optics has been producing the highest quality optics on the market for over 90 years, offering solutions for large-format photography, photo enlarging, motion picture projection, optical filtration, and industrial applications. In this interview Don talks with us about the factory mail-in rebate program for its Schneider-Kreuznach Xenon FF-Prime Lenses.

The color-matched family of Schneider-Kreuznach Xenon FF-Prime Lenses consists of 25mm/T2.1, 35mm/T2.1, 50mm/T2.1, 75mm/T2.1, 100mm/ T2.1 and the new 18mm/T2.4 Wide Angle—all yielding full-frame beyond 4K imagery in matched compact, uniform dimensions. The popular lenses offer a choice of Interchangeable mounts for either Canon EF, Nikon F, PL or Sony's E Mounts.

The rebate is applicable for new FF-Primes purchased through an authorized Schneider-Kreuznach dealer from September 1 through midnight, December 15, 2016. A purchase of five or more FF-Primes (excluding the 18mm) is eligible for a 15% rebate from the invoiced price. Plus, purchasers will get two flight cases ($750 value) that conveniently fit standard on-board flight overhead bins. Those buying three or four FF-Primes (excluding the 18mm) are eligible for a 10% rebate and one free flight case ($375 value) with foam cutouts for 4 lenses. Preorders for the new 18mm FF-Prime can receive a 5% rebate.

Because they are purpose built for digital cinematography with today’s HDSLR and other cameras, the new Xenon full-frame lenses are designed for 4K resolution (4096 × 2304 pixels). They elegantly cover the full 45mm image circle that’s usable on Canon 5D Mark III and Nikon D800 cameras. The FF-Primes share the same external dimensions and weigh just 2.6 lbs. except for the 100mm which is 3.1 lbs. The all new optical and mechanical design offers outstanding operation and performance as well as rugged reliability. The circular 14-blade aperture is specially engineered for a smooth and consistent bokeh. The precision constant volume focusing design ensures that breathing is minimized. And with a 300-degree barrel rotation, the manual focus markings offer dead-on accuracy and repeatability. Additionally all lenses are color-matched for consistency.

For more information please visit: www.SchneiderOptics.com

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