An interview from the 2017 National Association of Broadcasters Convention in Las Vegas with Hank Frecon of Source Digital. Source Digital specializes in digital platform and application monetization strategies that connect personalization, smart content and omni-screen use. The Source Digital team includes industry-leading experts who developed a data driven, cloud-based engagement platform for a new generation of content viewers that interfaces with any device. As innovators, the Source Digital team developed a platform that allows content owners to design and fulfill personalization and monetization strategies against their real-time and file-based programs to viewers. This will allow viewers to instantly access and discover related experiences while viewing programming on any device – smart phone, tablet, computer and TV.
In this interview Hank talks with us about content owners can effectively integrate marketing technologies into their strategy to further monetize their productions using SourceSync.io. Established as an open platform strategy, SourceSync.io seamlessly interfaces with any existing asset management system, production or postproduction data source to virtually sync it with new data for alignment at any moment in time within the content. By creating an extended sync database to the content, the user engagement remains evergreen for the content’s entire lifecycle allowing perpetual discovery and even consumer contribution. This includes use of advanced cognitive capture and alignment resources allowing an unlimited amount of data to be structured and stored against any frame of video. In addition, these stores of captured metadata can be leveraged across traditional TV, film, OTT and OVP platform delivery, including use of the emerging Dolby® AC-4 ATSC standard for personalization and content discovery.
For more information please visit: www.SourceDigital.net