Avid Talks Next Generation Post Production Workflow Solutions at NAB NY 2017

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An interview from the 2017 NAB NY Show in New York City with Ray Thompson of Avid. Avid Technology delivers the industry's most open, innovative and comprehensive media platform, connecting content creation with collaboration, asset protection, distribution and consumption. In this interview Ray talks with us about new MediaCentral solutions for post production. Integrating industry-leading Media Composer video editing software with a new cutting-edge collaborative asset management module, new video I/O hardware, Avid NEXIS software-defined storage, MediaCentral for Post is a scalable solution for small and mid-sized creative teams to enhance collaboration and deliver their best work faster, as well as working more efficiently with 4K and other demanding formats.

Avid Artist I/O interfaces offer extensive format support, enabling you to respond quickly to changing demands and deliver content to a wider range of channels and devices. With two interfaces to choose from, you can plug into any professional production, work with SD, HD, UHD, 4K, HDR, and surround sound content, and leverage such capabilities as Universal Mastering. It’s the smartest way to simplify your workflow, so you can complete projects faster.

Avid Artist | DNxIV provides all the professional analog and digital I/O you need to plug into today’s diverse media productions. From quad 12G/6G/3G-SDI, HDMI 2, and DB-25, to XLR, LTC, RS-422, and a headphone jack, you have a variety of connections available to integrate your gear together for in-studio video and post production—or wherever inspiration takes you.

Small in size, but vast in versatility, Avid Artist | DNxIV boosts your media production capabilities beyond the standard capture, monitor, and output workflow. Leverage its portability to work on projects out in the field. Record voiceovers with easy audio punch-in. Monitor HDR content. Sync to an external reference. Control tape decks for frame-accurate captures and layoffs.

MediaCentral | Editorial Management gives a commanding view into an entire organization’s media assets. Without needing a non-linear editor, assistants and producers can ingest files, create bins, add locators and metadata, create subclips, and perform other asset management tasks—all from a simple browser interface. Users can collaborate using the new MediaCentral | Panel for Media Composer, which provides direct access to MediaCentral content right in the Media Composer interface.

MediaCentral | Panel for Media Composer provides an integrated MediaCentral panel within the Media Composer user interface, enabling users to not only see media outside of their active project, but also drag and drop assets from MediaCentral directly into any Media Composer project, bin, or sequence.

Avid NEXIS | PRO can now be scaled to 160 TB—twice its previous capacity—giving small post facilities the ease of use, security, and performance advantages enjoyed by larger Avid NEXIS customers. Additionally, Avid NEXIS | E2 now supports SSD drives to deliver the extreme performance required when working with multiple streams of ultra-high-resolution media in real time.

For more information please visit: www.Avid.com