About

Flagger Force partnered with MAKE films to target new talent through an edgy recruitment film.

Benefits of Strategy
Strategy led this project from concept to mastering. We kicked it off/It began with focus groups to gain insights on what drives Flagger Force's best and most seasoned field employees. The discoveries brought forward their strongest traits and characteristics that drove the creative for the video; pride, resilience, desire for variety and independence.

The Challenge
In recruitment – how can we qualify new talent to make sure they’re a good fit? Through authentic representation and a compelling call to action.

We created a narrative piece told from the employee's perspective to represent/embody the qualities of an ideal candidate in a real, relatable way. The film represents the reality of the job; it’s rough and tough, it requires endurance, it takes you places, it provides independence...

After showing this, we close the video by asking the candidate directly - do you have what it takes? Is this for you? Through our research and discovery, we identified that lead field employees are up for a challenge, so we created a call to action that challenges; “Are you cut out for this ride?”.

The Outcome
The outcome – an authentic recruitment film that identifies with new lead talent and instills pride in current Flagger Force employees.

Technical Info

RED Epic Dragon

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