About

An interview from the 2018 National Association of Broadcasters Convention in Las Vegas with David Colantuoni of Avid. Avid Technology delivers the industry's most open, innovative and comprehensive media platform, connecting content creation with collaboration, asset protection, distribution and consumption. Media organizations and creative professionals use Avid solutions to create the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, to the most popular television shows, news programs and televised sporting events, as well as a majority of today’s most celebrated music recordings and live concerts.

At NAB 2018, Avid unveiled an unprecedented expansion of its Creative Tools Family, providing access to Avid’s iconic Pro Tools®, Media Composer® and Sibelius® software for creative individuals at any stage of their career and teams of any size. To help users deliver their best work, Avid also introduced the Avid Connect App, which will be available to all of Avid’s 1.4 million account holders this summer, delivering a centralized “one-stop” experience for artists to find, connect and collaborate with each other on any laptop, iOS or Android device.

Pro Tools | First, Pro Tools, and Pro Tools | Ultimate provide the tools to create music or sound for film or TV while connecting users with a premier network of artists, producers and mixers around the world.

Media Composer | First, Media Composer and Media Composer | Ultimate give editors at all stages in their careers access to the industry-standard editing software used by top film, TV and broadcast editors.

Sibelius | First, Sibelius and Sibelius | Ultimate allow composers to create captivating scores more quickly than ever before.

The Avid Connect App is an artist’s personalized connection into the most talented and diverse Artist Community and Marketplace from wherever they are—from their computers, mobile devices, and within their Avid creative tools (Pro Tools, Media Composer and Sibelius). The app provides immediate access to everything an artist needs such as their profile, connections, projects and products.

MediaCentral | Editorial Management is the foundational component of the larger MediaCentral for Post solution, designed specifically for the needs of smaller post-production and broadcast teams working with Avid NEXIS. This workflow module for MediaCentral delivers enhanced collaborative capabilities, enabling teams to stay in complete sync, have greater control over their media assets, and turn around their best work faster than ever before.

Whether you’re a team of two, an organization of hundreds, or anything in between, MediaCentral accelerates your workflow, scaling from the simplest to the most sophisticated solutions for post production, news, sports, and asset management. Its groundbreaking modular design delivers a full suite of apps, services, and connectors, offering unprecedented scalability and extensibility. Plus, its user-friendly interface makes it easy to search, browse, access, edit, collaborate, and distribute content everywhere, from any device

Also announced, the immediate availability of Avid's new generation of video post-production workflow innovations delivering greater integration, speed, and collaboration for everyone from small editorial teams to global media enterprises. The new post workflow tools and solutions integrate MediaCentral | Editorial Management for collaborative asset management with Media Composer video editing software, the new Avid Artist™ | DNxID video I/O hardware, and Avid NEXIS software-defined storage.

Avid unveiled Avid | On Demand, a SaaS cloud services and solutions platform that provides media production capabilities on demand. Avid | On Demand lets media organizations conveniently deploy the capabilities they need on a per-project basis with optimal elasticity—and without a drawn-out deployment phase or large capital outlay. Avid | On Demand services include Avid | AI, a new suite of Avid and third-party capabilities that automate content indexing, such as closed captioning verification, language detection, facial recognition, scene detection, and speech-to-text conversion. Avid | AI services introduced at Avid Connect include Avid Phonetic Search, Avid | Illuminate On Demand, Microsoft Cognitive Services, and Avid | Transformation Avid | On Demand cloud solutions include Avid | Shared Library On Demand and Avid | Editorial On Demand.

For more information please visit: www.Avid.com