Uploaded on 5/8/2018
03:10

About

An interview from the 2018 National Association of Broadcasters of Convention in Las Vegas with Jared Ivy of Sigma. Since 1961, Sigma has been devoted the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning camera lenses, Cinema lenses, DSLR cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2016, Sigma entered into the world of Cinematography lens production. Embodying the core optical DNA that has defined the Sigma benchmark of excellence, the Cine lenses meet needs of advanced 6k and 8k cinema production.

In this interview we talk with Jared about the high-performance Sigma Cine Prime product line, which now includes the all-new focal lengths and apertures – 14mm T2 and 135mm T2, is compatible with the latest full-frame camera sensor technology. Compact in design, the Cine Prime line offers outstanding optical performance and is ready for higher resolution shooting (up to 6K-8K). The 20mm, 24mm, 35mm, 50mm, and 85mm all feature a T1.5 aperture.

The high-speed zoom line offers 18-35mm T2 and 50-100mm with the constant aperture of T2 throughout the zoom range with superior optical performance that is capable of high-resolution 6K-8K shooting. Delivering the highest image quality in its class, the High-Speed Zoom Line is ergonomically compact and designed for E, EF and PL camera system mounts.

The FF 24-35mm Zoom is compatible with a full-frame image sensors, the FF Zoom Line offers the outstanding optical performance required for high-resolution shooting in 6K-8K. An exceptional option for cinematographers, this lens is compatible with image sensors larger than Super 35, now used in the latest digital cinema cameras. This cinema zoom lens combines the highest level of image quality with a compact design.

For the Art line, SIGMA began development simultaneously of two ultra-wide-angle lenses offering the key focal length of 14mm: one prime, and one zoom. In 2017, the company launched the 14mm F1.8 DG HSM | Art as the ultimate ultra-wide-angle prime lens. This lens offers outstanding image quality in combination with F1.8 brightness.

Now SIGMA is introducing the 14-24mm F2.8 DG HSM | Art as the ultimate ultra-wide-angle zoom. While minimizing distortion, this lens offers outstanding F2.8 brightness throughout the zoom range and delivers top-level image quality at every focal length and every shooting distance. For these reasons, it is the definitive large-diameter ultra-wide-angle zoom lens.

Since introducing its first SIGMA Global Vision F1.4 lens in 2012, the 35mm F1.4 DG HSM | Art, SIGMA has been adding wide-aperture F1.4 options to the lineup. Now, with the introduction of the new 105mm F1.4 DG HSM | Art, SIGMA offers a total of nine lenses with F1.4 brightness, including six for full-frame cameras and three for APS-C cameras. SIGMA has designed all of these lenses to offer minimal optical aberration and deliver incredible resolution and stunning contrast. Boasting the longest focal length of the F1.4 Art line lenses, the new lens combines outstanding resolution with a beautiful bokeh effect. Designed with great care to ensure that both the in-focus and out-of-focus areas of the photograph are equally satisfying to the eye, this lens is truly a “bokeh master.” The SIGMA 105mm F1.4 DG HSM | Art has earned its place as the flagship of the F1.4 Art line lenses, prioritizing image quality above all to fulfill the promise of the line, delivering truly amazing optical performance.

In recent years, macro lenses in the standard range have tended to employ inner focusing with the goal of maximizing autofocus speed. In contrast, the new SIGMA 70mm F2.8 DG MACRO | Art lens is designed to prioritize optical performance, fulfilling the demanding image quality requirements that define the Art line. In the standard to mid-telephoto range, it delivers stunning resolution and incredible clarity that greatly exceed expectations for a macro lens. The coreless DC motor further enhances image quality, while an optimized algorithm helps offer extremely smooth autofocus performance for a weightier, high-performance lens.

For more information please visit: www.SigmaPhoto.com