The idea: ordinary people from all across the country get to get in one personal video to congratulate each of the millions “Beeline” subscribers with a birthday. Implementation: set up a video-constructor, with more than 1,500 people from 100 cities of Russia.
We have created, developed, produced and introduced the innovative project on how to reach people with a very personal message. The project was successfully implemented for Beeline Brand and more than 80% of clients mentioned the brand name in personal social networks and marked it with positive comments! And the Board of directors decided to prolong cooperation with mfive for the period of 2018-2019