PSG came to us with a simple ask: Create an attractive donor recruitment video that was simple and easy to understand. This video would live on the website itself as well as be used on social media platforms. We developed an original script and set of characters that could speak to the diversity of age, race and sex of those who make great candidates to donate plasma. Those who donate not only receive compensation for their time, but they contribute greatly to medical research and development that brings aid to future generations.