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An interview from the 2019 International Broadcasting Convention in Amsterdam with David Kulczar of IBM Watson Media. IBM Watson is the first commercially available cognitive computing capability, representing a new era in computing. Watson analyzes high volumes of data and processes information more like a human than a computer—by understanding natural language, generating hypotheses based on evidence, and learning as it goes. In this interview David talks with us about IBM Watson Media solutions and how they enable leading brands to infuse artificial intelligence throughout their media workflow, unlocking new monetization opportunities and maximizing viewer engagement.

In the fast moving world of sports, broadcasters need to generate clips and highlights as quickly as possible. But with hours of live video feeds and consumer demand for immediate gratification, this is no easy feat. Watson Video Enrichment changes that with efficient video analysis that finds the most relevant highlights based on dynamic rules. Watson listens to, watches, and learns from live sports feeds to automatically identify and curate the most exciting moments, turning them into segments that can be used in online highlight packages to satisfy social demand. Automating highlight creation not only saves you money and time, but also helps you scale for large events where demand and the need for quick turnaround is even greater.

The 2019 Masters Tournament at Augusta National Golf Club used the enterprise-grade AI of IBM Watson to instantly produce highlight reels that capture a player's entire round in three minutes. But this is just the latest innovation from a Tournament that has regularly pushed the technological boundaries of the fan experience for more than two decades. And it's all made possible by IBM Cloud's powerful hybrid cloud environment, game-changing AI, and enterprise-grade security that protects data no matter where it lives.

For more information please visit: www.IBM.com

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