The conventional thinking is that you can’t grow coffee outside of the tropics. But Jay Ruskey isn’t a conventional thinker. He is a food innovator growing coffee in California. The founder and CEO of Frinj Coffee is the first person to farm the crop in the continental United States. Jessica Anselmi, a member of Panera’s food innovation team, visits Ruskey’s land in the rolling hills of Goleta to see how he does it. Teaser: Avocados play a key role.


Production Company: Courageous Studios
Directed by: Jordan Shavarebi
Camera Crew: Alex and Michael @ Fokus Films

Technical Info

shot on ARRI Alexa Mini and Zeiss Standard Speeds & Angenieux Zooms