About

THE CHALLENGE
As one of the leaders in the food supplement market
Athletic Greens challenged us to come up with a video that explains its benefits to its 3 target groups – lifelong athletes, busy moms, and health-conscious Xer/Boomers.

OUR APPROACH
We decided to create 3 different intros (15 seconds each) to address each customer segment individually, while keeping the core video message the same for all 3 videos.
The video also features 2 different voice-overs (male and female), so that the client can get the maximum output from each video, depending on the platform and target audience.