About

Anchor was tasked with creating a 30 second spot that would draw people into a story and invite them to Mask Up to protect our community. Instead of attempting to persuade the audience through data driven methods, we relied on an emotional connection to the places we all missed—places we love to gather with loved ones which had been closed for far too long.

The spot won a Gold Award and Best of Show in Fort Wayne's Ad Fed Awards in 2021.