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Filming real people who work at a company is very different from featuring customer testimonials or interviews. That’s why our RXBAR video featured both to-camera candid interviews with the brand’s two founders and an array of in-office footage. “Showing” is almost always more powerful than “telling,” so we wanted to illustrate RXBAR’s principles in action. We captured their diverse, collaborative office and casual interaction between co-workers to reflect the reality of what RXBAR customers are supporting whenever they make a purchase: Real people creating real, organic products.

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