About

Nationally broadcast for Mother’s Day 2020, and released online to over 1.2MM views.

Awarded Bronze in the 2021 ADCC awards.

Recognized on The Mighty List as one of the best commercials of 2020.

“I wondered if the ad struck a chord because of time and context—still early in the pandemic when emotions were so raw and near the surface. But rewatching it now, seven months later, it still brings a smile to my face and a tear to my eye, and the closing super of “Life is different… Yet all the same” was (and is) a lovely reminder that there’s lots to be hopeful about.”

Credits

Client: Telus
Editor: Scott Edwards
Director / Cinematographer: Karl Stelter
Agency: The&Partnership
Agency Producer: Hanna Bratt
CD: Yvette Reitner & Jake Bogoch
Online: Wingman VFX
Online Producer: Jenna Edwards
Flame Artist: James Andrews