Richard Tiland, President, New Evolution Video & dk3studios
New Evolution Video: newevolutionvideoproduction.com
One of the most targeted consumer groups is the so-called “Younger Crowd” consumers who are conscious, conscientious and knowledgeable when it comes to purchasing products. They are concerned about the carbon and social impacts of their purchasing decisions.
Patagonia - features various environmental messages, more specifically in a recent campaign teaching young kids to live in harmony with the environment.
Toms shoes - ‘Shoes moving forward’ campaign from June 2021 has bright colours, captions on mode for easier viewability, and a great equality movement inclusive feeling to it accompanied with ‘buy to do good’ messaging.
Ways you can also implement conscious business practices:
Talk to your executives about what conscious practices you have in place at the moment, but you’re not talking about them in your media
Set your goals and work on content creation and distribution strategy
Don’t forget to be good and do well. It pays off in the end.
Got any questions about video marketing in 2022?