About

This is no bandwagon. As the exclusive commercial truck of the New York Jets, Hino Trucks supplies the team with a fleet of premier heavy and medium duty transportation vehicles. With a network spanning 230 dealers nationwide; their line of commercial trucks are committed to excellence with unmatched reliability and maneuverability.

As part of their ongoing partnership with the New York Jets, Hino is allotted video advertising space on Metlife Stadium’s various digital displays. They worked with Black Sedan – a creative production house out of Detroit Michigan – and Director Matt Bobryk to conceptualize and produce the creative for their 2022-23 ads.

Black Sedan connected with XP, and chose to work with our production team to bring their concept to life. Our Director of Photography Mike Colby coordinated with project leaders to develop shot lists and communicate production expectations. The XP team thoroughly enjoyed working with both Black Sedan and Matt Bobryk in developing their fun creative for Hino Trucks!

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