About

The LifeWealth Group's mission was to create a generational message of giving. Our team came up with a strategy to showcase the brand's vision of "What is Joy" and how it could target their specific audience expectations. The commercial celebrates the circle of life, where joy and cherished memories become a lasting legacy for generations to come.

Credits

PRODUCTION TEAM
DIRECTOR: Ryan Ashworth
EXECUTIVE PRODUCER: Mark & Jodi Hayes
DIRECTOR OF PHOTOGRAPHY: Jessica Keller
EDITOR: Will Rizzo
PRODUCTION COORDINATOR: Sara Presser
SOUND TECHNICIAN: Jason Schmidt
GAFFER: Josue Quiceno
1ST AC: Meghan Garcia
PRODUCTION ASSISTANT: Doug Gordon
HAIR & MAKEUP: About Face Design Team

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