About
An interview from the 2024 Cine Gear Expo in Los Angeles with Jim Reisman of NiSi Optics. NiSi is a leading researcher and developer of optical glass manufacturing techniques operating since 2005, with the major production factories based in China. NiSi manufactures optical filters, neutral density filters, filter holders, lenses, and other still and video camera accessories with more than 500 products in our range. Innovation continues with NiSi creating 10 – 20 new products per year to suit a range of cameras.
Introducing the NiSi ATHENA PRIME Full Frame Cinema Lens Line with 8 Lenses (14mm T2.4, 18mm T2.2, 25mm T1.9, 35mm T1.9, 40mm T1.9, 50mm T1.9, 85mm T1.9, 135mm T2.2) an unparalleled collection of cinema lenses designed for full-frame coverage and beyond, with a 46mm imaging circle to accommodate a wide range of shooting requirements, from expansive landscapes to detailed portraits.
This comprehensive MASTER Kit is a testament to our commitment to providing filmmakers with tools that offer superior image quality. Each lens in the collection is engineered with superior micro-contrast control and minimal chromatic aberration, ensuring unmatched image quality and finer detail in every frame. The large apertures, ranging from T1.9 to T2.4, paired with the distinct soft bokeh, enhancing the visual depth and emotional impact of your narrative.
The ATHENA PRIME Range is meticulously designed to minimize focus breathing, providing filmmakers with a consistent field of view when adjusting focus. This is crucial for maintaining the integrity of your visual storytelling, ensuring smooth, distraction-free transitions that keep your audience engaged. The complete set boasts matched iris and focus ring placements consistent with the Athena range, ensuring a smooth and efficient operation, particularly valuable in dynamic shooting scenarios.
The Athena Prime PL mount is equipped with a rear filter mount, offering filmmakers enhanced flexibility and creative control. This thoughtful design allows for the quick addition of ND and Mist filters, streamlining the workflow and providing a more efficient filmmaking process.
A key advantage of the NiSi ATHENA PRIME lenses is their uniform weight and dimensions (with the exception of the 135mm lens), which negates the need for gimbal rebalancing when changing lenses, thereby saving valuable time on set. The lenses come with a 77mm filter thread (excluding the 14mm) and matching aperture and focus rings across the range, simplifying the use of lens accessories. The focus ring, offering 300° of rotation with fluorescent focal scales, allows for precise focus pulls, essential for achieving sharp, dynamic shots.
The NiSi ATHENA PRIME Full Frame Cinema Lens is not just a set of lenses; it’s a complete filmmaking solution offering unparalleled image quality, flexibility, and creative freedom. Encased in a durable hard case for maximum protection and portability, ensuring you have everything you need to bring your cinematic vision to life.
For more information please visit: www.NiSiOpticsUSA.com
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6/19/2024
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