About
KLJ Movement, a dance company rooted in Black and brown expression, needed to build community support and secure consistent donations to grow its impact in Dane County. To achieve this, I crafted a brand film that highlighted the personal journeys of Kyra, the founder, and her members, emphasizing themes of mentorship, Black excellence, and artistic empowerment. This heartfelt narrative showcased KLJ as a space for authenticity, going beyond typical dance promotions. The campaign not only increased awareness and donations but also inspired future dancers, solidifying KLJ’s role as a vital artistic community.
