About
This stunning brand ad for OCL Group was crafted to capture the company’s core values of heart, family, and hard work. Shot in 2022 over an intensive three-day production, we utilized the Blackmagic 12K and Atlas Orion Anamorphic lenses to deliver a bold, cinematic look that elevated the brand’s visual identity.
With a focus on motivated, emotionally driven storytelling, the cinematography combined sweeping anamorphic compositions with intimate character moments, creating a dynamic contrast between scale and personal connection. The lighting approach was carefully designed to enhance warmth and authenticity, ensuring every frame resonated with the company’s ethos. The final piece is a visually rich and emotionally compelling campaign that reinforces OCL Group’s commitment to its people and its work.
Credits
Dir. John Vez DP. Shae Paterson EP. Sammy Golem
Technical Info
Blackmagic 12K and Atlas Orion Anamorphic
