About
This project for Canadian Blood Services combined impactful interviews with high-quality corporate B-roll, creating a visually polished yet heartfelt piece. Shot with a clean, professional aesthetic, the cinematography emphasized authenticity and emotional resonance, highlighting the vital work of blood donors and healthcare professionals. Careful attention was given to lighting and composition to ensure a modern, engaging look that reinforces the organization's mission while maintaining a cinematic feel.
Credits
Dir. Keaton Lawlor DP. Shae Paterson
Technical Info
Shot on Sony FX9 with Canon CNE primes
