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Information tech is taking off in Hollywood. Along with a myriad of other industries, big data analytics and information technologies are changing Tinseltown. To hit the right consumers and communicate well, today's producers must make more use of evolving big data technologies. The innovation can aid in production as well as ethical decision-making.

Until they are printed or framed, a photographers actual “products” are digital files held on either a hard drive, SD card, or USB drive. It’s similar for broadcast video files, where they remain hidden away in digital form until displayed on screen. Keeping a massive collection of images or video files on just one storage medium is a recipe for disaster, as accidents and errors do happen. And, photographers that lose their work risk ruining their current customers, reputation and business referrals.

AI is impacting business, technology and everyday life at a dizzying pace. Data is the fuel of AI. An enormous amount of data must be captured, stored and analyzed before it’s turned into actionable insights that inform decision-making and drive a wide range of technical applications. At the same time, collection, analysis, and storage capabilities have improved dramatically in recent years. So has the means to transport data, an essential AI enabler in the media and entertainment space.

According to Thomas Friedman, author of The World is Flat, technological advancements in communication and data collection have leveled the playing field for SMEs. Large corporations are now in direct competition with smaller, localized businesses who can provide equivalent services, as well as offer that “personal touch.” As a fledgling production company, you need to utilize every available tool, like data analytics, to successfully compete against established companies.

The M&E industry was one of the most heavily impacted when the pandemic hit. Demand for online content for entertainment and education increased dramatically while in-person video shoots were put on hold to allow for social distancing. The industry needed to shift almost overnight to computer-generated animations, visual effects, and repurposing content libraries. As the pandemic stretched from months into years, organizational and talent resources became much more decentralized and distributed geographically and across the various technology platforms used. And with that, the ever-increasing amounts of data followed the same pattern – outgrowing decentralized and distributed data management models.

Visual Data Media Services provides post-production services, film scanning and transcoding for a wide range of international customers, preparing content for distribution across the world’s premier broadcast channels and digital platforms. For more than two decades, the company has successfully provided everything from ingest and scanning to editing, captioning and localization, growing to become a premier resource for the entire mastering and delivery process. But last year, with a tremendous increase in 4K and ultra high definition (UHD) projects, Visual Data’s systems were struggling to keep up.

When the production team spends countless hours perfecting a film, and every actor and technical person gave it their all, it’s devastating to experience a technical problem with the footage. Unfortunately, technical problems do occur and can potentially wipe out a lot of great work. However, there are several best practices production groups can deploy to manage the camera’s storage capabilities in order to safely protect footage.

In Hollywood, filmmakers assume huge risks when making blockbuster movies. If a film performs poorly at the box office, it can lead to big losses and write-offs. These professionals leverage hundreds of millions of dollars for marketing, production and other movie making related expenses.

Jellyfish Pictures has deployed Hammerspace to advance its virtual studio strategy and fuel its massive business growth. It also saves 20% on its cloud rendering projects by using Hammerspace to enable content and leverage the most cost-effective cloud compute region without concern for where the content was created.

Large and unstructured data, such as that obtained with video, is often 50 times larger than the average corporate database. This “unstructured” data is projected to surpass 100 Zetabytes worldwide by 2020. Out of the several influencing factors driving this trend, the fact that content resolutions are rapidly rising is fuelling this growth even further. Not only is 4K going mainstream, but 8K and high dynamic range (HDR) content are becoming a more likely choice for a variety of applications such as corporate video, sports, and VR/AR.