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Do you know what’s increasing at a faster rate than videos? Their consumption. Imagine when a single video runs on television or uploaded on social media, how many eyes watch it, how many people share it? People are spending more time in watching videos, and this trend is not going anywhere anytime soon.

Recently, brands are shifting their focus towards video marketing due to the rise in people watching video content during the pandemic. In 2021, around 68 percent consumers stated that they preferred to watch videos about products or services over reading articles or going over infographics. This has already led to marketers and brands incorporating it within their strategies.

Before I answer that question, let me tell you a bit about myself. I've worked in the production industry my whole career, mostly on the business side and entirely on the live action side. I started Bee Video Production almost 4 years ago now which seems like a relatively short period of time, but it's actually felt like a lifetime. In the past 4 years I have made over two hundred videos. When Covid hit in March and production ground to a halt, I knew I needed to pivot. So we dusted off the few examples we had of animated videos and started to build a business model around that. Fast forward to today, and we’ve produced animated videos for a wide range of clients, including TD Bank, Accenture and many more. We love the process and I don't think we’ll ever look back.

Most businesses include video marketing as part of their content strategy, according to a survey from the Manifest. But, what type of video content is the most effective for B2B audiences?

Only 34% of small businesses invest in video marketing, according to a recent survey on The Manifest. This leaves an opportunity for small businesses to improve their engagement with the customer. Considering that 85% of US consumers watch videos every day, small businesses can benefit from investing in video production as a channel to generate awareness, leads and sales.

So you’ve seen how others are crushing it with video, and you’re ready to put video marketing to work for your own company. Now what?

Animation is the most spectacular and magical way of expressing one’s idea or message to a wider audience. It is undeniably the perfect way of engaging an audience while providing them information in an entertaining & clear manner.

Let’s be real: The days of 30-second ad spot dominance are over. The rise of online video is allowing advertisers and marketers more chances to get creative with their video advertising, and 2017 is only broadening the landscape further for innovative video marketing and advertising strategies.

When working on a video project, for fun or for a client, it is always a good idea to start the process by drafting a script. A script will give you the structure necessary to turn that single daunting project into multiple smaller, and more digestible goals. It also helps you and your team to stay on track while out on shoots. And as a big added bonus, it shows your clients that you are organized and prepared.

Video content has become an integral part of marketing strategies for businesses across various industries. Professional video production offers a powerful and engaging medium to communicate messages, showcase products or services, and connect with audiences on a deeper level. In this article, we will explore the numerous benefits of professional video production and why businesses should consider incorporating it into their marketing efforts.