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It is not uncommon for Jim Oltersdorf to be hanging out of an airplane 10,000 feet above the wilderness to capture a front cover shot or feature story for a national magazine. Specializing in high-risk and extreme imagery, Oltersdorf is known internationally for his portfolio of award-winning footage and still photography, an accumulation of over 44 years of dangerous work.

Hmmm... where do I start this review? Should I go with the solid portability factor of the LitraStudio? Should I mention LitraStudio's millions of color options? How about the easy-to-use smartphone app? The LitraStudio's waterproof to 10 meters feature?

Many factors affect the final result of your composite chroma key. By making the right technical and creative choices ahead of time, you can avoid costly mistakes both in time and money! Avoiding these pitfalls can make your key look natural and realistic, unlike what you see typically on your local weather newscasts.

Not that long ago, advertisers' TV media plans focused exclusively on GRPs, reach and frequency. Now, online has upended the model, enabling users and influencers to dramatically expand the reach of brand messages via social channels. The post-game online viewing of Super Bowl ads is a perfect example of this phenomenon. Now brands are creating their own content and are also recruiting influencers to create content and share their experiences with their networks to drive engagement. What does all this mean for advertisers and the broader advertising market?

In the ever-evolving landscape of film and television production, one force has emerged as a transformative power: content creators. These dynamic individuals and teams wield unparalleled influence, shaping trends, sparking conversations, and redefining the very essence of storytelling. At ProductionHUB, we recognize the pivotal role content creators play in elevating the world of production and broadcasting, and we're dedicated to supporting their vision every step of the way.

Did you think I was all done with lenses in my 2018 NAB Preview Part One? Not even close. There are just so many great lenses out there to talk about that there always room for more. Before I get to the cameras, here are a few more of the excellent lenses that you will want to see.

For the major motion picture Snakehead–Evan Jackson Leong’s (Linsanity) feature film directorial debut, released on October 29–acclaimed cinematographer Ray Huang tells the story of the world he grew up in: a New York story, a Chinese story, a Chinese-American story.

Ask a Filmmaker of any stature, and they will tell you that they never have enough resources (time, budget, equipment), to devote to any project. It’s certainly true for me shooting indie (read: low budget) features. However, for better or worse, it is an area of the business I’ve come to be known for, movies with budgets between half a million and five million dollars. Over a 40+ year cinematography career, I’ve learned a lot of tricks to squeeze maximum production value and good looking images out of meager budgets, making dimes look like dollars on the screen.

As far as historical events in the United States go, the Presidential Inauguration is perhaps the most treasured and honored of traditions. There is so much at stake and a lot of pressure to “ get it right” That said we recently had the opportunity to talk with Sascha Kunze, Broadcast Services Director, MRMC. MRMC was tasked with providing Robotic heads, Nikon cameras, and lenses on the central tower, a most strategic camera position.

On the heels of Sundance and SXSW, Adobe Premiere Pro made a splash at Tribeca and supporting filmmakers. ProductionHUB exclusively talked to the editors behind American Factory, This is Not Berlin, CRSHD and STORM – a few spotlight examples amongst the dozens of films that used Premiere Pro at the festival, exemplifying Adobe’s commitment to the filmmaking community and ongoing mission to build innovative post-production tools that help filmmakers tell one of a kind stories.