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The PROspective is currently seeking individuals interested in writing equipment reviews, industry tips & tricks, interviews and featured articles. We are particularly interested in topics like production equipment, digital media, film/motion picture, editing software and video production. Also, do you have a niche specialty or expertise in a certain type of client? Pitch us your exclusive column for consideration! If you are interested in writing for The PROspective, please contact Jessica at blog@productionhub.com

Ozone 7 eagerly won my attention when I started exploring this software only six months ago. I now use Ozone for both live and studio mixing. My overall impression is that Ozone 7’s simplicity, ease of use, and classy display of modules are not only impressive in the way they sound but enjoyable to steer.

As we continue to navigate COVID-19, and the status of a virtual NAB, we thought it might be helpful to create a post with all of the latest news from industry leaders. Check back regularly for updates! Have something you'd like us to include in the post? Email blog@productionhub.com.

Prior to 2020, advertising spending, on average, in the United States increased 8% - 10% annually since 2015. Increases in spending in each year were in excess of $10 Billion USD year over year and were about $241 Billion USD in 2019. 2020 looked to be even better until the COVID-19 pandemic hit, of course.

A few days ago I received a call from a very knowledgeable person in the media technology field who excitedly said “Stop what you are doing I want you check out this company called Wildmoka. They have this amazing new technology that you will love. Well, being the technology nerd that I am, I did stop and I did check them out. After reading the press release twice I was hooked and wanted to know more. ProductionHUB caught up with Thomas Menguy the President and CTO at Wildmoka. He walked us through a very interesting process of seamlessly real time converting horizontal images to a vertical for viewing on smart phones via AI and the cloud. He also shared some of the research that was instrumental in the development of their new product Auto ReZone.

Located in Pleasantville, NY, the Jacob Burns Film Center (JBFC) developed its Creative Culture fellowship program to help champion underrepresented voices and diverse storytelling. Now in its fourth year, Creative Culture has helped 35 filmmakers create projects that have been selected by top tier film festivals, such as Sundance, Berlinale, and SXSW, and acquired by Fox Searchlight, POV, NY Times Op Docs, and Staff Pick’d at Vimeo. This includes recent projects such as Adam Meeks’ “Union County” which premiered at this year’s Berlinale, and Crystal Kayiza’s “See You Next Time” which was selected at Sundance 2020 and recently acquired by The New Yorker.

Bayerischer Rundfunk needed a reliable and precise studio system to broadcast their daily news, using a consistent quality and style. In order to drive efficiencies and create the repeatable shots they were looking for they decided the studio footage should be automated. The Studiobot system was then installed in the centre of their news studio on the 3rd floor of the studio building in Munich-Freimann.

Last Christmas it was big news when the FAA required hobbyists to register their drones. What’s set to be the big news in 2016? The legalization of drones for commercial use. You may be asking yourself - wait, I can’t use drones in my business right now?

Learn the social media secrets of top networks at Lost Remote- The NYC Show, April 24 in New York City. Executives and professionals from HBO, NBC News, CNN, The CW, MTV, Bravo, and USA Network will address attendees on the importance and future of social TV.

Images of smoke and flames engulfing parts of the Amazon rainforest have been in and out of the international news headlines in the past few weeks. With Brazil still at the start of its dry season, experts in Brazil have predicted that the the worst may be still to come, so we’re expecting to see more and more foreign news crews heading to the region in the coming weeks.