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As a video producer or production company, booking a local freelancer for your client-facing shoot is not a task to take lightly. Book the wrong person and you’ll be in quite a jam. Going through the freelance hiring process is half like giving a job interview, and half selling the crew member on the excitement of the project. So it’s certainly both an art and a science. After booking for hundreds of outside freelance crew members, I’ve assembled six key items to look for to avoid disaster and make your out-of-town production a success.

We recently spoke with director Alex Horwitz (“Hamilton's America”) about a few of his recent projects, including Bon Jovi’s concert documentary “On A Night Like This” and the “Unbroken” music video featuring the Invictus Games choir.

Brides and grooms have their hearts, minds, time, and money invested in their wedding day. They also have complicated family dynamics to contend with during an event that represents one of the biggest transitions in their lives. It’s a BFD.

“I wanted to take a break from filming people and try something a little different,” says Atomos shooter Daniel Ludeman. The result was his stunning slow motion close-up film ‘Ichor’ – showing just how good a simple concept can be with great gear and flawless execution.

Over the last three decades, I have served as both a Camera Operator on various shoots in San Diego and as a Video Editor. It is good to have experience in both realms because as an Editor you know what to shoot, and as a Shooter you keep in mind all the shots that the Editor will want. “Tape is cheap” is an adage popular during the digital tape days meaning that the camera operator shouldn’t feel constrained about shooting a lot of footage. Strive to be the camera op whose every clip is usable.

If you have been out shooting for a while, then you know just how important a good tripod is. Even if you are the best handheld shooter, sooner or later you are going to need a reliable tripod. The trick is to find one that is easy to set up, doesn't weigh a ton, is affordable and most of all, durable. The Sachtler Flowtech 75 MS Carbon Fiber hits all of these marks and more.

As a producer/director/shooter I’m always looking for the best way to maximize the investment of time and money. When it comes to purchasing and getting new gear into the production flow you need to do your homework. Listed below is but a few of the thousands of camera support products that are out there. But hey, that's why we’re here! The trick is to choose the right gear to stay within your budget and still come out with outstanding content. Easier said than done. But here is the good news. Getting new gear doesn't have to break the bank, and if you play your cards right, new gear can even pay for itself over time. So with that said lets’ check out some of the latest camera support gear and rigs that will take your production values to the next level.

Creating and shooting stock footage takes time, creativity and above all, a good eye. But how do you sell your images after the creative process? Two-time Emmy Nominated Videographer Jeremiah Baumbach shares a few of his tips towards creating and selling successful images in the production industry.

Patrick Kilpatrick's entertainment career has spanned more than 170 films and television shows as lead actor, producer, screenwriter, director, and global entertainment teacher- from "Minority Report" with Tom Cruise to "Dark Angel" with Jessica Alba, from the largest production in Public Broadcasting history to the Los Angeles Theater Center with John Goodman and Academy Award-winning British director Tony Richardson in Shakespeare's "Anthony and Cleopatra". He has appeared in over 75 hit TV shows such as "24", "Dr. Quinn, Medicine Woman" and all "CSI".

ADmerica Keynote about changing the insurance conversation.Susan Credle, CCO, Leo Burnett Lisa Cochrane, SVP, Marketing, Allstate.Cochran helped transform Allstate’s marketing & believes she has a responsibility to improve the lives of customers."It’s all about changing the conversation so we are leading it."Back in 2010, Allstate’s “summer campaign ” wanted to inject some life into the company. Something was happening in the world of insurance though - Progressive and Geico was geared towards a younger audience, using humor to commoditize the business. But if you go with the lowest price, you run the risk of being under insured in times of crisis. People didn’t know they weren’t covered. Allstate and Leo Burnett have been partners for 50+ years. Agency concept pitches used to be this big ‘ta-da’ reveal, but now it’s so much more collaborative from the get-go. There’s always a ‘junk board’ up to help with brainstorming ideas. It’s how “Mayhem is everywhere” was born.