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Why are entertainment platforms livestreaming on TikTok? The short answer to this question is that it’s promotional. There are a lot of eyeballs on TikTok and therefore entertainment platforms (along with a lot of other brands) want to be there for unabashed marketing. But there are also a lot of eyeballs on YouTube and Instagram too, so among the battling platforms what makes TikTok content stand out?

While keeping warm in Miami at NATPE this week, we thought we'd share a quick interview with Wayne Scholes, CEO and Chairman of Red Touch Media. He is a panelist on the Platforms Accelerated track at NATPE, titled "Let’s Make a Deal: Trading Premium Content for User Data," a topic he can delve into deeply, in addition to talking about his insight/outlook on the digital content industry.Get insight on the entertainment and technology industries, recent content distribution deals & more.

Entertaining Safety: The Entertainment Technology Professional’s Guide to Insurance and Risk Management is a comprehensive reference guide that covers the intricacies of insurance policies and general occupational safety, tailored specifically to the needs of entertainment technology/production pros. Entertaining Safety will help even veteran business owners familiar with insurance understand the finer points of protecting their businesses, employees, and the people who enjoy the events their organizations help bring to life. In a nutshell, it will provide production pros with the roadmap to help achieve three major objectives in risk management.

If you work anywhere around brands, advertising or entertainment you will be very aware of the trend toward ‘branded content’ or content marketing as a tactic in today’s race for consumer awareness and eyeballs. While branded content can come in may forms one the most popular (and expensive, yet impactful) formats is video.

Award-winning Canadian director Tamir Moscovici recently signed with Los Angeles based production company Untitled Inc. Moscovici, known for strong visuals, gritty to glossy realism, and authentic storytelling, aims to give all his work a competitive edge through his strongest belief: need over want.

The 2013 NATPE Market & Conference in Miami is the only American program market serving the worldwide television community, and is known throughout the world as a key media event to attend. In addition to double-digit overall gains in attendance this year, NATPE welcomed 1,000+ domestic and international buyers to the milestone 50th Anniversary too, making it the highest number in more than five years, according to NATPE President and CEO Rod Perth.Starting with a classy opening night reception poolside at the Eden Roc Hotel, it was great bumping into familiar ProHUBBer Chad Crawford from Crawford Group. Not only did we bump into a few ProHUBBers while at NATPE, but learned plenty from some of the industry’s heavy hitters, famous faces and top notch execs.

As Jai Cave, ENVY’s technical operations director put it, “in a way, we are the cloud to our customers and partners.” ENVY’s use of modern technology, including remote edit capabilities and their expansive use of Signiant Media Shuttle, enables them to collaborate with customers and partners around the world, and made the transition to remote work during the COVID-19 pandemic any easy one. Although project files and media are stored securely on-premises at ENVY’s facilities in London, they are able to collaborate globally thanks to their forward-thinking approach to post production.

above: Chicago-based AD Stephanie Clemonsby featured blog contributor, Jeremy PinckertAs the Velvet Underground famously sang, “I’m Beginning to See the Light.” Or at least a recent project I was slated to Direct forced me to turn my eyes even more towards a light to which I’ve already been headed. Irregardless, now that I’ve had a look? I ain’t ever going back. Our client, Go RVing, needed a wide-range of marketing video content for Broadcast and Web use, and they brought me in to direct a 4-day shoot on Michigan’s West Coast. The first day was all interviews with actual users telling their unscripted stories to camera. The second and third days involved shooting eight different scenic broll situations with 20+ talent members in various camping situations. The fourth day was a practice in planning, logistics, and highway patrol as we shot seven vehicles on a large stretch of a US highway, through rolling vineyards and driving on wooded country roads.

Video advertising and video marketing are both important to the promotion of your business. However, the major difference is that video advertising is a paid medium, whereas video marketing is made up of a variety of strategic marketing techniques that include video. Video advertising is one aspect of video marketing.

In the popular Apple TV series Ted Lasso, a yellow sign with blue letters on a locker room wall became a viral sensation. It simply says — BELIEVE. For the characters, “believe” became a frame of mind and approach to challenges.